Psychology of Branding

Increasingly businesses are realizing the power and the value of branding. A good brand will bring new customers as well as build loyalty of existing customers. However a branding exercise is often costly and appears beyond the reach of the smaller enterprises. Need this be so? In this talk the speaker, Goh Kim Seng, will attempt to unravel the myths of branding and show how an understanding of the psychology of branding could enable a company to take practical, non-costly, incremental steps towards building its brand.

The talk will cover:

- The essence of branding

- Brand perception by the customer

- Branding messages and psychological impact

- Basic psychological principles in branding

Event Details:

Date : 23 Jul 2010 (Friday)

Time : 3.30 pm - 6 pm

Venue: National Library Building

100 Victoria Street

Possibility Room, Level 5

Fee: $38 inclusive GST pp.

$28 inclusive GST pp

for clients/partners.

Create a brand

Communicate it well

- the proven way to business success

6M MANAGEMENT

CONSULTANTS PTE LTD

19 Jalan Wakaff

Singapore 428229

Tel: (065) 63443024
Fax: (065) 63489433

Speaker

Goh Kim Seng

A Certified Management Consultant is the managing Director and Principal consultant of 6M Management Consultants Pte Ltd. He graduated with a BSc (Hons) degree in psychology from London University and a M.Soc.Sc degree in Applied Sociology from the National University of Singapore. He has a successful 25-year track record in training and consultancy and has served as Founder president of the Institute of Management Consultants (Singapore) and Vice President of the Singapore Productivity Association.

For in-house programme/customisation and other enquiries, contact us at consultancy@6m.com.sg